1. Scope

This policy applies to information we collect through our website, booking systems, payment processors, email or SMS communications, social media, and in person when providing guided fly-fishing services.

2. Information We Collect

2.1 Information you provide

• Contact & Booking Details: name, email, phone number, trip preferences, emergency contact, and any notes you provide.
• Payment Information: cardholder name and payment method details entered into our payment processor, Stripe (we do not store full card numbers).
• Communications: messages, emails, forms, reviews, and survey responses.
• Marketing Preferences: your choices about receiving updates and offers.

2.2 Information collected automatically

• Device & Usage Data: IP address, browser type, pages viewed, referring pages, and timestamps.
• Cookies & Similar Technologies: used to remember preferences and understand site usage (see “Cookies & Analytics”).

2.3 Information from third parties

• Booking partners & processors: details related to your reservation and payment status.
• Social media platforms: profile information you choose to share with us.

3. How We Use Your Information

• To provide, schedule, and manage guide trips and related services.
• To process payments and send confirmations, reminders, and updates.
• To respond to inquiries and provide customer support.
• To send marketing communications if you have opted in (you can unsubscribe at any time).
• To maintain safety in the field (e.g., use of emergency contact information).
• To operate, analyze, improve, and secure our website and services.
• To comply with legal, tax, and accounting obligations and enforce our terms.

4. Sharing & Disclosure

We do not sell or rent your personal information. We may share information as follows:

• Service Providers: With trusted vendors who perform services for us (e.g., booking, payments, email). They access information only to perform services on our behalf and must protect it.
• Legal & Safety: To comply with law, regulation, legal process, or to protect rights, property, or safety.
• Business Transfers: In connection with a merger, sale, or reorganization, subject to this Policy.

Examples of providers we use: StartBooking (booking), Stripe (payments), Constant Contact (email marketing), Google Analytics (analytics).

5. Cookies & Analytics

We use cookies and similar technologies to operate our site, remember preferences, and analyze usage. You can control cookies through your browser settings; disabling cookies may affect site functionality.

We may use analytics tools (such as Google Analytics) to measure traffic and usage trends. These tools collect information sent by your device or browser. Some providers offer opt-out options (for example, Google’s browser add-on).

6. Data Security

We implement reasonable technical and organizational measures to protect your information. Payment transactions are processed by PCI-compliant providers over encrypted connections. However, no method of transmission or storage is 100% secure.

7. Data Retention

We keep personal information only as long as necessary to provide services, comply with legal obligations, resolve disputes, and enforce agreements, or as otherwise communicated at the time of collection.

8. Your Privacy Rights

Depending on your location, you may have rights to:

• Access the personal information we hold about you.
• Request correction or deletion of your information.
• Request portability of certain information.
• Object to or restrict certain processing.
• Opt out of marketing communications at any time (e.g., via “unsubscribe” or by contacting us).

To exercise your rights, contact us using the details in the “Contact Us” section. We may need to verify your identity before fulfilling a request.

9. Region-Specific Disclosures

9.1 California (CPRA)

California residents have additional rights, including the right to know categories of personal information collected, used, disclosed, and to request deletion or correction. We do not “sell” or “share” personal information as those terms are defined by California law. We do not use or disclose sensitive personal information for purposes requiring a right to limit under California law.

You may submit requests using the contact methods below. You may use an authorized agent to submit a request; we will require proof of authorization and may still require you to verify your identity directly.

9.2 Nevada

We do not sell covered information as defined under Nevada law. Nevada residents may nonetheless submit a verified request to opt out of any future sale by contacting us as described below.

9.3 EEA/UK

If you are in the EEA or UK, our legal bases for processing include performance of a contract (providing trips and related services), legitimate interests (site security, analytics, communications), legal obligations, and consent (for certain marketing or cookies where required). We may transfer information to countries outside your region; where we do, we rely on appropriate safeguards.

10. Children’s Privacy

Our services are not directed to children under 13, and we do not knowingly collect personal information from children. If you believe a child has provided personal information, please contact us so we can delete it.

11. Third-Party Links

Our site and communications may include links to third-party websites or services. Their privacy practices are governed by their own policies, which we do not control.

12. Changes to This Policy

We may update this Privacy Policy from time to time. We will post the updated version on our website and revise the “Last Updated” date above. Material changes will be highlighted where appropriate.

13. Contact Us